Putty Mania consists of a tin of specialty putty with a set of googly eyes to create your own putty creature. We wanted the packaging to have personality and communicate the play pattern. To keep the packaging consistent, we designed a logo of a playful putty creature with wild eyes and used at the top of each packaging. The bottom of the packaging was filled with a large putty character holding the tin and blistering the actual googly eyes. The character at the bottom changed color and style based on the product. Glow in the Dark.